Our Management Team

Jacob Calmvik - CEO

Before founding Avia Pharma, Jacob worked for 6 years at Apotek Hjärtat. The first 4 years as Business Development Director and then 2 years as E-commerce Director. From 2002 to 2006, he was a Management Consultant at BCG and between 2006 and 2009 he worked as a Business Manager at GlaxoSmithKline. Jacob holds an MSc from the Stockholm School of Economics.


Key competencies: Strategy, M&A, post-merger integration, business development and e-commerce.

Phone: +46 70 370 71 69

E-mail: jacob.calmvik@aviapharma.se

Jonas Karlander - CFO

Prior to joining Avia Pharma, Jonas worked 4 years as an independent senior financial consultant. Before that Jonas worked 5 years at Baxter as Head of Business Controlling BioScience Europe and 7 years as Management Consultant at Capacent. Jonas holds an MSc from Stockholm School of Economics.

Key competences: Financial management, controlling, financial analysis and business development

Phone: +46 70 470 07 15

E-mail: jonas.karlander@aviapharma.se

Marie Wikman - Business Unit Director OTC

Before joining Avia Pharma in 2018, Marie worked at Apoteket AB as Assortment Manager for 5 years. Prior to that Marie has worked 10 years with brand- and product managment both in FMCG companies and brand consultancy firms. Marie has great experience in turning around declining brands and categories to increase sales and profitability. Marie holds and MSc in Business Administration from Stockholm University.

Key competences: Brand- and Category Management,  Consumer marketing and sales.

Phone: +46 70 816 88 16

E-mail: marie.wikman@aviapharma.se

Mattias Wik - Business Unit Director Rx

During the last 20 years, Mattias has held several positions within Amgen in clinical research, sales, marketing and business unit management. Mattias holds an M.Sc.Pharm from Uppsala University.

Key competences: Market and access strategy, market analysis, specialized pharmaceutical sales and business development

Phone: +46 70 665 76 75

E-mail: mattias.wik@aviapharma.se

Alexandra Palmqvist - Dir. of Regulatory Affairs and Quality

Alexandra’s background ranges from working internationally with established brands at the regulatory CMC department at AstraZeneca, to launching new generic products in the Nordic region at Mylan. For the past 3 years, she worked within business development at Mylan marketing department – responsible for new product introduction and portfolio optimization. She is also chairman of the board for the Regulatory Affairs Section at the Swedish Pharmaceutical Society (Apotekarsocieteten) for the past 2 years. Alexandra holds an M.Sc. in Biotechnology from the Royal Institute of Technology in Stockholm.
Key competencies: Regulatory strategies, life cycle management, launch management, business development.

Phone: +46 72 202 68 70

E-mail: alexandra.palmqvist@aviapharma.se

Jostein Lönberg - Senior Advisor

Most recently, Jostein Lönberg co-founded and worked as deputy CEO and Assortment & Purchasing Director at Apotek Hjärtat for 5 years. Before joining Apotek Hjärtat he held a similar position at Apotek 1 Norway for almost 10 years.

Jostein holds an MSc from the Norwegian Business School.


Key competencies: Purchasing, pricing strategy, category management and logistics.

Phone: +46 76 720 33 01

E-mail: jostein.lonberg@aviapharma.se

Lars Janson - Senior Advisor

Lars has more than 30 years of experience in regulatory affairs and drug development. He has worked at the Swedish MPA as well as Schering and Kabi Pharmacia. In 1992 he founded Scandinavian Regulatory Services and has been leading it ever since. Lars holds an MSc in Biomedicine and Toxicology from the Karolinska Institute in Stockholm and has also studied Economics at Uppsala University and Regulatory Affairs at the Welsh School of Pharmacy in Cardiff.


Key competencies: Clinical studies, drug development, market access and regulatory affairs.

Phone: +46 70 857 04 92

E-mail: lars.janson@aviapharma.se