Our Management Team

Jacob Calmvik - CEO

Before founding Avia Pharma, Jacob worked for 6 years at Apotek Hjärtat. The first 4 years as Business Development Director and then 2 years as E-commerce Director. From 2002 to 2006, he was a Management Consultant at BCG and between 2006 and 2009 he worked as a Business Manager at GlaxoSmithKline. Jacob holds an MSc from the Stockholm School of Economics.


Key competencies: Strategy, M&A, post-merger integration, business development and e-commerce.

Phone: +46 70 370 71 69

E-mail: jacob.calmvik@aviapharma.se

Jonas Karlander - CFO

Prior to joining Avia Pharma, Jonas worked 4 years as an independent senior financial consultant. Before that Jonas worked 5 years at Baxter as Head of Business Controlling BioScience Europe and 7 years as Management Consultant at Capacent. Jonas holds an MSc from Stockholm School of Economics.

Key competences: Financial management, controlling, financial analysis and business development

Phone: +46 70 470 07 15

E-mail: jonas.karlander@aviapharma.se

Marie Wikman - Business Unit Director OTC

During the last five years before joining Avia Pharma, Marie worked at Apoteket AB as Assortment Manager. Before that Marie worked as an Account Director at Mediacom. Marie also has more than 10 years of experience in brand and product management. During her career, she has been responsible for turning around declining brands and categories to increase sales and profitability. Marie holds an MSc in Business Administration from Stockholm University.

Key competences: Category management, marketing and brand management

Phone: +46 70 816 88 16

E-mail: marie.wikman@aviapharma.se

Mattias Wik - Business Unit Director Women’s Health

During the last 20 years, Mattias has held several positions within Amgen in clinical research, sales, marketing and business unit management. Mattias holds an M.Sc.Pharm from Uppsala University.

Key competences: Market and access strategy, market analysis, specialized pharmaceutical sales and business development

Phone: +46 70 665 76 75

E-mail: mattias.wik@aviapharma.se

Kjell Legernaes - Business Unit Director Urology

Kjell has over thirty years of experience from various roles within marketing, sales and corporate communication in leading pharmaceutical companies like AstraZeneca, Pfizer and Glaxo SmithKline. In the past ten years he has gained further experience as a Senior Consultant and Interim Manager in mid-size and smaller companies. He was one of two founders of Pharmaprim AB, an Avia Pharma AB subsidiary since 2020.

Kjell is passionate about creating business results while delivering new or improved treatments to healthcare providers and their patients. He is keen on understanding medical conditions in depth and how innovative medicinal products can contribute to improve health outcomes among patients. Kjell holds an MSc in Business Administration from the University of Göteborg.

Key competences: market strategy, brand development, business development, communication

Phone: +46 73 414 97 58

E-mail: kjell.legernaes@aviapharma.se

Alexandra Palmqvist - Dir. of Regulatory Affairs and Quality

Alexandra’s background ranges from working internationally with established brands at the regulatory CMC department at AstraZeneca, to launching new generic products in the Nordic region at Mylan. For the past 3 years, she worked within business development at Mylan marketing department – responsible for new product introduction and portfolio optimization. She is also chairman of the board for the Regulatory Affairs Section at the Swedish Pharmaceutical Society (Apotekarsocieteten) for the past 2 years. Alexandra holds an M.Sc. in Biotechnology from the Royal Institute of Technology in Stockholm.
Key competencies: Regulatory strategies, life cycle management, launch management, business development.

Phone: +46 72 202 68 70

E-mail: alexandra.palmqvist@aviapharma.se

Jostein Lönberg - Senior Advisor

Most recently, Jostein Lönberg co-founded and worked as deputy CEO and Assortment & Purchasing Director at Apotek Hjärtat for 5 years. Before joining Apotek Hjärtat he held a similar position at Apotek 1 Norway for almost 10 years.

Jostein holds an MSc from the Norwegian Business School.


Key competencies: Purchasing, pricing strategy, category management and logistics.

Phone: +46 76 720 33 01

E-mail: jostein.lonberg@aviapharma.se

Lars Janson - Senior Advisor

Lars has more than 30 years of experience in regulatory affairs and drug development. He has worked at the Swedish MPA as well as Schering and Kabi Pharmacia. In 1992 he founded Scandinavian Regulatory Services and has been leading it ever since. Lars holds an MSc in Biomedicine and Toxicology from the Karolinska Institute in Stockholm and has also studied Economics at Uppsala University and Regulatory Affairs at the Welsh School of Pharmacy in Cardiff.


Key competencies: Clinical studies, drug development, market access and regulatory affairs.

Phone: +46 70 857 04 92

E-mail: lars.janson@aviapharma.se