Parents prepared to pay out of pocket for vitamin D without palm oil

Currently there are two Vitamin D drops being sold on the Swedish market. ACO Vitamin D drops does not contain palm oil but the competing product does.

Vitamin D drops is given to children up to the age of 2 and in some cases up to the age of 5.

The Swedish National Food agency recommends parents not to give any food products containing palm oil to their children. Palm oil also has negative impact on the environment.
Novus surveyed 1106 parents and asked them about their usage of Vitamin D and what they thought about palm oil.

52% of the parents would consider paying themselves for a palm oil free product instead of getting a palm oil containing product for free from the Child Health Center.